Analytics
What we measure, how we measure it, and where the numbers are less certain than they look.
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Your newsletter dashboard
The four cards at the top of a newsletter dashboard, the list growth chart and its ranges, the recent issues table, the top links panel, and when each one updates.
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The issue report
What an issue report shows: the funnel and what each share is measured against, why some messages did not arrive, the hourly click curve, devices, and every link.
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Click tracking
Which links get rewritten when an issue sends, the address they run on, the campaign tags added to every destination, and why clicks from your archive count too.
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Open tracking
How Issue Mint measures opens, where to switch open tracking off for a newsletter, and why Apple Mail Privacy Protection makes an open rate a trend rather than a truth.
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Why the robots are excluded
Issue Mint keeps scanners, previewers and proxy fetches out of every click figure it shows, which is why these numbers are lower than another tool would report.
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Subscriber analytics
The subscribers analytics page: growth over a year, which channel each reader arrived through and how many it kept, churn over two windows, and the engagement segments.
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